I came across this in one of my old blogs. This post was dated December 5, 2005. It’s always interesting to look back.

WNT’s leap towards the future of News

Today ABC News announced that Elizabeth Vargas and Bob Woodruff are being named as the next co-anchors of ABC’s World News Tonight. While I am quite excited about the idea of an MU grad anchoring the evening newscast for one of the big three there are many more important features to this announcement. ABC is willing to look at their product in a different light.

Typically most newsrooms (national and local) had one product, their newscast. Yes, in local news you may have more than one newscast throughout the day, but that was still your only product. As the internet continues to play a larger role in news, newsrooms across the county have copied their newscast to a website. While I have not doubt that ABC still views WNT as the main product they are not afraid to let their website play a vital role in that product. They will doing everything from placing reporters stories on the website before the newscast to expanded coverage of their stories online.

There is nothing worse than newsrooms regurgitating their scripts and packages on the internet. I am glad to see that WNT is going beyond that. It will be interesting to see how their website and blog will compare and compete with NBC’s Night News’.

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